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FREQUENTLY ASKED QUESTIONS
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Why choose Direct Mail as an advertising channel? Direct mail is an effective and economical way to reach your intended audience of prospective customers. Unlike radio, newspaper and Internet advertising, direct mail offers the opportunity to target your message to a specific market segment. While many consider online marketing to be the most economical choice, the truth is that in order for prospective customers to visit your web site, they have to know that it exists. Many wonderful websites sit idly out in cyberspace because they don’t show up on the first page of a keyword search with one of the major search engines. Bulk e-mails are also problematic, partly because of growing concerns about email viruses that make many people reluctant to open emails from addresses they do not recognize. There is also increasing irritation with unwanted emails or “spam”. In fact, efforts are underway to make it illegal to send unsolicited commercial email messages. And of course, implementation of the national Do Not Call Registry now makes it illegal to make telemarketing calls to consumers who have signed up on the DNC list. Not concerned about DNC guidlenes?
Targeted Marketing Solutions researchers collect and compile information on residential mortgage transactions and new business licenses from courthouse records on a frequent basis, weekly in most cases. This information is aggregated and added to a database which can then be sorted by county, city, ZIP code or date. How do these lists differ from those offered by traditional mailing list companies? Most mailing list companies sell mailing lists for geographic areas throughout the entire country. The process relies on automated data transfers from multiple sources. Given the sheer volume of data involved, the processing time is longer, meaning that the names are not as "fresh". Targeted Marketing Solutions generates the most current data frequently, usually every week, but not less than once each month for smaller counties with fewer transactions. This means that in many cases, the homeowner or new business names you receive could be days, rather than weeks or months, old. In addition, traditional mailing list companies sell you their data for a specified point in time, according to their timetable, not yours. With Targeted Marketing Solutions, not only can you get current data (i.e., transactions occurring this week or this month), but you can also select historical data for a more expansive mailing effort. Further, Targeted Marketing Solutions outshines its competitors by offering the option to receive this information on an on-going basis, with new mortgage and business information delivered to your email account each week! Who can benefit from using data from Targeted Marketing Solutions? Virtually any business that sells its goods and/or services to consumers or other businesses. Our New Mortgage Lists are ideal for any business that involves goods and services for the home. When moving to a new home, homeowners need just about everything - and studies have shown that the average homeowner spends significantly more during the first 12 months in a new home than they would typically spend in a normal year. As a result, contacting new homeowners shortly after their move is a great way to get their attention, provide much-needed goods and services, and improve your bottom line. Along with new homeowners, Targeted Marketing Solutions also provides data on refinancings. Homeowners who have refinanced are often planning home renovations and/or redecorating projects. In most cases, the refinanced mortgage results in significant monthly costs savings, representing an immediate increase in disposable income available for retail purchases, financial investments and other similar expenditures. Even businesses who are not geared specifically towards household items or services, such as fitness centers, dry cleaners, dental offices, and neighborhood restaurants can also take advantage of the opportunity to welcome new residents to their neighborhoods and invite them to try their services. Click here for a list of the types of companies that could benefit from our New Mortgage Lists. How much do the lists cost? With our New Mortgage list, you only pay for the number of names you receive, so the price will vary somewhat from week to week, but is based on a flat rate of $35 per 100 names for standard lists in the metropolitan Richmond area. Lists are priced for the actual number of names received. Customized lists, or lists for non-standard areas, may be slightly more. Click here to receive a free quote. How many names are provided each week? That depends on the county. New Mortgage lists for Chesterfield and Henrico Counties, the largest counties in the metro area, typically have an average of about 300 names per week, although this varies depending on time of year, interest rates, weather (courthouse closings), etc. The City of Richmond averages about 100 names per week. Volume for the surrounding counties tends to be much smaller. These estimates include both new purchases and refinancings. As you can see, New Mortgage Lists are an inexpensive way to selectively target consumers who may be ready to purchase your goods and/or services. What geographic areas does Targeted Marketing Solutions have data for? Targeted Marketing Solutions is located in Richmond, VA. Currently, we provide new homeowner lists for the metropolitan Richmond area (Richmond City, Petersburg City, Colonial Heights City, Chesterfield County, Henrico County, Hanover County and Powhatan County), with several neighboring counties that can be available upon request. My business serves a different geographic area. Can Targeted Marketing Solutions provide this data for other areas? We are constantly looking for ways to meet our existing customers needs and expand our market base. If we are not currently serving your market area at the present, we may still be able to accommodate your needs. Please send an email to customer support. Be sure to indicate whether you are interested in new homeowners, new businesses, or both, and specify the geographic area(s) you would like to receive. Is there a minimum order amount? No. No order is too small. Unlike many traditional mailing list companies who require you to order lists in increments of 1,000 names, with Targeted Marketing Solutions, you order exactly what you want, and that's what you pay for. You can order a one-time list, or you can have us send you weekly updates via e-mail. You will receive weekly invoices. And remember, you may cancel at any time. It doesn't get any easier than that! |
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